Generosity Launch

In Oct 2015, we launched Generosity (formerly Indiegogo Life), our new rebranded site with features for both nonprofits and individuals raising funds. I coded and deployed the following two emails to segmented subscriber lists depending on if the subscriber had previously raised funds or had donated to a fundraiser. With stronger branding and design, we received positive feedback from users that they understand the difference between Indiegogo and Generosity.