#GivingTuesday

For #GivingTuesday on Dec 1, 2015, we saw the global community come together on our Generosity site where users donated at least once every minute for the whole day. I built our #GivingTuesday announcement email to showcase and bring awareness to our featured fundraisers. The 'Give Back' button gives subscribers a strong, persuasive, and clear call to action to explore other fundraisers and donate.